Your online art gallery: organize interactive virtual tours
Tempo di lettura 13 min
Introduction
You are probably already familiar with CollecOnline, an online platform that helps you manage, inventory, and catalog your collections, whether they are works of art or personal items. This solution allows you to centralize all information related to your collections, track their evolution, and efficiently organize your inventories.
Metagellan, on the other hand, is an innovative tool designed to create virtual exhibitions. It allows you to bring a new dimension to the presentation of your collections by creating interactive exhibitions accessible online. You can design virtual environments where your objects are displayed dynamically and engagingly, without the physical constraints of a traditional exhibition space. With this solution, your visitors can explore your exhibitions from anywhere, at any time, and interact with the displayed objects in detail.
In this article, you will discover how the features of Metagellan can enhance your presentation experience.
Contents
Use cases and relevant sectors
Metagellan adapts to many sectors thanks to its varied library of 3D gallery models, which you can use for different applications. Whether you are a museum, an art gallery, an academic institution, or even a private company, Metagellan meets your needs by offering unmatched flexibility.
We will explore two main uses of Metagellan that might particularly interest you: 3D art galleries and virtual museums.
Your virtual gallery in 3D
Everything mentioned for virtual museums also applies to 3D galleries. However, 3D galleries offer additional advantages, especially in terms of sales and marketing.
Sales and lead conversion
3D galleries allow you to integrate your artwork into your e-commerce site or a marketplace, enabling visitors to place orders with greater confidence. This feature enhances the online shopping experience by making the transition from viewing to purchasing seamless and intuitive. Buyers can examine artworks in detail before making their purchase, increasing their confidence in the product. In a context where digital presence has become a key entry point for potential buyers, this ability to turn a simple online visit into a concrete sale is crucial.
Online visibility
3D galleries enhance the online visibility of your artworks and gallery. By being present on a modern and interactive platform, your artworks are better indexed by search engines. Additionally, visitors can easily access supplementary information, such as videos, interviews, and reviews, enriching their experience and boosting your gallery's reputation. Being present in this digital space is no longer just about being modern; it's a necessity to avoid being overshadowed by competitors who already master these tools.
Your virtual museum in 3D
Accessibility and global reach
A virtual museum is accessible 24/7, unlike physical museums that have limited opening hours. Your collections can thus reach a global audience, including people who would never have been able to visit your museum in person due to distance, financial constraints, or physical limitations. This accessibility makes your collections more inclusive, opening the door to a much broader audience.
Flexibility and innovation
You can create temporary or thematic exhibitions to showcase specific aspects of your collections or celebrate particular events, without the logistical constraints of a physical exhibition. Virtual exhibitions can be quickly modified, updated, or expanded to reflect new acquisitions, recent research, or visitor feedback.
Display hard-to-exhibit works
Traditional galleries and museums often face challenges when displaying works or objects that, for various reasons, are difficult to exhibit physically. Whether due to their size, fragility, rarity, or value, some items are too complex to display in a physical space. 3D galleries and virtual museums offer an ideal solution to overcome these obstacles, allowing these objects to be displayed in an engaging and secure manner.
Exhibiting large-scale works
Some works of art, like monumental sculptures or frescoes, are too large to be exhibited in most physical galleries. 3D galleries recreate a virtual environment where these works can be displayed in all their grandeur, without space constraints. Your visitors can move around the works, observe them from different angles, and appreciate their scale in an immersive way, which is often difficult to achieve in a physical gallery.
Valuing miniature objects
Conversely, some collectibles or works of art are too small to be fully appreciated in a traditional setting. Whether it's miniatures, precious jewelry, or fine sculptural details, these pieces often require close observation to reveal their full beauty. Virtual galleries allow you to enlarge these objects, giving your visitors the ability to zoom in on the details and examine them up close without additional devices.
Protecting fragile works
Some artworks and collectibles are too fragile to be regularly displayed or even moved from their storage location. With 3D galleries, you can present these objects to the public securely, recreating their appearance and original context without exposing them to potentially damaging conditions. Visitors can thus appreciate rare and valuable works while knowing they are preserved for future generations.
Presenting priceless items
Some collectibles are so valuable that they can only be displayed under extreme security conditions, limiting their accessibility to the general public. In a virtual museum, you can overcome this constraint by offering a secure virtual alternative where these objects can be displayed without risk. Your visitors can interact with these pieces, learn more about their history and value, while enjoying a unique experience without compromising the security of the objects.
Choosing a gallery or importing your model
The first step in preparing a virtual exhibition is to choose a 3D gallery from our library of models or to import a custom space that reflects the spirit of your collection. Metagellan offers you a wide selection of virtual gallery and museum models, ranging from classic exhibition halls to modern and minimalist environments. If no model perfectly matches your vision, Metagellan can assist you in creating a unique and custom space, specifically designed to highlight your artworks and present your vision to your visitors.
Configuring the gallery and integrating content
Once your 3D exhibition gallery is selected, you can configure the space by adding your content. Metagellan simplifies this process with intuitive tools that allow you to precisely position each object, add detailed descriptions, and set interaction points so that your visitors can learn more about each piece. You can organize works according to specific themes or timelines, making navigation and appreciation of the collection easier for your visitors. It's also possible to add explanatory texts, videos, audio, or even interactive elements like quizzes or educational games. You can also customize the exterior environment with real or AI-generated 360 panoramas.
Free or guided tours
Once the virtual exhibition is ready, you can choose the type of tour you want to offer your visitors. A free tour allows them to explore the exhibition at their own pace, according to their interests, which is particularly suitable for extensive exhibitions where each visitor may have different points of interest. On the other hand, a guided tour offers a structured visit, where your visitors are accompanied through the exhibition with contextual explanations provided at each step.
Setting up an AI virtual guide
To further enrich the visitor experience, you can set up an AI virtual guide that will accompany your visitors throughout their tour. This guide can be programmed to answer questions in real-time, provide additional information about the displayed works, or even offer interesting anecdotes to make the visit more engaging. This AI assistant also adapts to your visitors' preferences, if specified, by offering personalized recommendations or adjusting the level of detail in explanations according to their interests.
Try it yourself
Multi-channel promotion
Once your virtual exhibition is ready, it's time to broadcast it. Metagellan allows you to share it across multiple channels simultaneously. You can share direct links to the exhibition on your social networks (Facebook, Instagram, Twitter, LinkedIn, etc.), allowing your audience to discover your works with a single click. In addition to traditional links, you can use QR codes, which can be integrated into physical media like flyers, brochures, or even installations in physical locations like partner museums or galleries. Metagellan is also well-suited to phygital experiences, creating a seamless connection between the physical and digital worlds.
Multi-device accessibility
Accessibility is a key aspect of any virtual exhibition. Metagellan ensures that your 3D exhibition is compatible with various devices. Your visitors can explore your collection from a computer, tablet, or smartphone, whether they are comfortably at home or on the move. For those seeking an even more immersive experience, the exhibition can also be viewed in virtual reality (VR).
Advantages of a virtual exhibition
Organizing a virtual exhibition allows you to reach a global audience without the geographical constraints that often limit traditional exhibitions. Additionally, you can add enriching content, such as explanatory videos, artist interviews, or interactive documents, which bring a new depth to the visitor experience. Virtual exhibitions also attract a younger, more connected audience through the use of innovative and interactive formats that make the experience more immersive and engaging. By incorporating gamification elements, like quests, badges, or quizzes, you transform a simple visit into a fun adventure, increasing visitor engagement and satisfaction.
Tracking performance and key performance indicators (KPIs)
Metagellan provides you with powerful tools to monitor and analyze visits to your virtual exhibitions. By collecting precise data, you can observe visitor behavior in real-time: see which paths they follow, which works capture their attention the most, and how long they spend on each displayed piece. These insights allow you to evaluate the level of visitor engagement and identify the strengths of your exhibition. This in-depth analysis is essential for adjusting and improving your future exhibitions based on the actual preferences of your audience, making each new exhibition even more relevant and engaging.
Long-term engagement and loyalty
Virtual exhibitions are also an excellent way to build long-term loyalty with your audience. By offering a personalized and interactive experience, you encourage your visitors to return to discover new content or participate in exclusive online events. The ease of access and the richness of possible interactions create a lasting connection with your audience, which will be more likely to follow your news, participate in your initiatives, and share their experience with others. By cultivating this continuous relationship, you turn your visitors into ambassadors for your brand or institution, ensuring lasting success for your future exhibitions!
Conclusion
The combination of CollecOnline and Metagellan solutions opens up new possibilities for presenting your collections. By combining the structured and centralized management of CollecOnline with the engaging and dynamic capabilities of Metagellan, it becomes possible to create a true virtual exhibition in just a few clicks and a few minutes. From a simple Excel file and an image directory, you can now transform your collection into a captivating experience, accessible to a global audience. This complementarity pushes the boundaries of traditional exhibitions by offering increased visibility and enhanced interactivity, while making the creation and dissemination of digital content accessible to all.
